Shape digital direction
Turn business ambition into clear priorities, practical roadmaps and delivery plans people can actually follow.
Hi, my
name is Kurt.
I'm a digital transformation lead working across ecommerce, product data, app development, project management and customer experience.
I turn business complexity into practical digital change.
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Approach
I connect strategy, systems and customer experience.
I work best where digital change needs more than a good idea. I bring the technical understanding to challenge the detail, the commercial awareness to keep work useful, and the delivery focus to get people moving in the same direction.
My sweet spot is leading the space between platform, customer experience, data, process, Azure DevOps project management and business ownership. Clearer direction, better decisions, safer releases and digital work that earns its keep.
Strengths
Lead platform change
Bring together ecommerce, brand, customer experience, product data, app development, integrations and release readiness into one joined-up direction.
Create useful control
Create the structure, testing, governance and communication needed to move quickly without pretending risk does not exist.
Project support
Azure DevOps project support for focused digital delivery.
I have done consultancy and freelance work before, and I am open to the right kind of project: focused, useful and grounded in real delivery through Azure DevOps.
The best fit is digital work that needs someone who can turn business goals, customer journeys, product data, desktop app development, systems and integrations into clear backlogs, delivery boards, release plans and Azure DevOps CMMI governance.
Azure DevOps setup
Shape boards, backlogs, queries, dashboards and delivery rhythms so work is visible, prioritised and ready to move.
CMMI governance
Use Azure DevOps CMMI to manage requirements, change requests, risks, reviews and decisions without burying teams in process.
Delivery support
Help teams shape scope, manage projects, structure work, prepare releases, track risk and keep stakeholders aligned through Azure DevOps.
Avalonia app development
Design and build practical cross-platform desktop apps with Avalonia, .NET and C#, from internal tools to focused operational software.
Work
Digital platforms and custom systems
Delivered custom website plugins, complex ecommerce platforms, PIM and CRM implementations, automation work, integrations and payment solutions for businesses where off-the-shelf was never quite enough.
Product data and governance
Positioned product data quality, ownership and governance as foundations for search, ecommerce, supplier onboarding and future platform growth.
Insight, automation and AI enablement
Built the kind of joined-up customer and business insight that stops teams arguing from vibes. Think smarter journeys, cleaner data, useful automation and AI-assisted ways of working that actually help people do their jobs.
Technical depth, business context
.NET, C#, Avalonia, SQL Server, nopCommerce, Azure DevOps, Cloudflare, GA4, GTM, accessibility, technical SEO, APIs, payment flows, PIM/CRM integrations and practical LLM tooling. I use the stack to solve business problems, not to make pretty diagrams nobody opens twice.
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