Shape digital direction
Turn business ambition into clear priorities, practical roadmaps and delivery plans people can actually follow.
Hi, my
name is Kurt.
I'm a digital transformation lead working across ecommerce, product data, delivery and customer experience.
I turn business complexity into practical digital change.
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Approach
I connect strategy, systems and customer experience.
I work best where digital change needs more than a good idea. I bring the technical understanding to challenge the detail, the commercial awareness to keep work useful, and the delivery focus to get people moving in the same direction.
My sweet spot is leading the space between platform, customer experience, data, process and business ownership. Clearer direction, better decisions, safer releases and digital work that earns its keep.
Strengths
Lead platform change
Bring together ecommerce, brand, customer experience, product data, integrations and release readiness into one joined-up direction.
Create useful control
Create the structure, testing, governance and communication needed to move quickly without pretending risk does not exist.
Project support
Where I can help on focused digital projects.
I have done consultancy and freelance work before, and I am open to the right kind of project: focused, useful and grounded in real delivery.
The best fit is digital work that needs someone who can join the dots between business goals, customer journeys, product data, systems, integrations and the people who have to make it all work.
Digital discovery
Clarify the problem, map the current state, identify the friction and turn the noise into a practical plan.
Platform review
Review ecommerce journeys, custom plugins, integrations, payment flows, CRM/PIM fit, analytics, data and release risk.
Delivery support
Help teams shape scope, structure work, prepare releases, introduce sensible automation and use LLMs where they actually save time.
Work
Digital platforms and custom systems
Delivered custom website plugins, complex ecommerce platforms, PIM and CRM implementations, automation work, integrations and payment solutions for businesses where off-the-shelf was never quite enough.
Product data and governance
Positioned product data quality, ownership and governance as foundations for search, ecommerce, supplier onboarding and future platform growth.
Insight, automation and AI enablement
Built the kind of joined-up customer and business insight that stops teams arguing from vibes. Think smarter journeys, cleaner data, useful automation and AI-assisted ways of working that actually help people do their jobs.
Technical depth, business context
.NET, C#, SQL Server, nopCommerce, Azure DevOps, Cloudflare, GA4, GTM, accessibility, technical SEO, APIs, payment flows, PIM/CRM integrations and practical LLM tooling. I use the stack to solve business problems, not to make pretty diagrams nobody opens twice.
Writing
Notes on work, home and trying to do both properly.
A small collection of honest notes on digital delivery, product data, analytics, security, AI, focus, IVF, parenthood and the lessons that only really land around real work, family life, early starts and tired evenings.
Something has to give
A short reflection on becoming a new dad, protecting family and work as non-negotiables, and accepting that the gym, hobbies and social life sometimes have to flex.
Contact